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The Borovkoff Blog

Neo-Pagan Modern Thoughts On Society

When demand outweighs supply, you have a hot item. The longer you keep that demand high, the greater your success ratio. We not only are getting radiation from Japan, but this age old business strategy model. Frankly, I might prefer the radiation over short supply.

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IMage of NIntendo's LogoIt was not that long ago that Nintendo ruled the video gaming world. They ruled it with good games, top level technology and a non-user friendly strategy that seemed to work. That strategy is “short supply”. People everywhere were lining up at Walmarts, Targets, Toys R’ Us, and other department stores to grab the latest Nintendo creation, like the amazing WII. And there was always only a few units arriving at a time. A few units to each store. A few customers walking away with their desired dreams of purchase achieved.

That shortage of supply strategy worked for Nintendo for a very long time. From its original NES, to its SNES, then its DS, and finally its WII. Then it kind of just stopped. You can get any of their newest systems in most stores without camping out in front of the store overnight to grab it. What happened?

What happened was named Apple. Apple nabbed that same strategy and now commands the control of the video game world, almost overnight. Apps and games are the craze. They are easy to buy, simple to download, and very simple to use and play.

Image of Apple logo.Apple is also demonstrating that it is going to live by the same short supply strategy to drive up interest and desire. If everyone else wants one, then I want one too, its an American past time and a standard that drives our checkbooks to empty.

Have you tried to buy a new iPad 2 lately? Its as tough as finding that elusive needle in a haystack. Even considering that the iPad 2 is being sold at Target, Walmart, Bestbuy, Apple stores, and other retailers. You still cannot find them.

Last night I tested my theory and called 12 Walmarts in my area as well as all the nearest Apple stores. The general consensus was that nobody had them and that they really didn’t know when they were getting any more in stock. But the real joke came when you asked the customer service rep how many they were getting. The most common reply was “one”. One unit for 200 customers? hmmm sounds suspicious to me. Sounds like strategy that has been played on us by other entities wearing a Tickle Me Elmo smile on their face. Some stores even reported that as soon as the few units received arrived they were sold out.

When demand outweighs supply, you have a hot item. The longer you keep that demand high, the greater your success ratio. We not only are getting radiation from Japan, but this age old business strategy model. Frankly, I might prefer the radiation over short supply.

 

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