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The Borovkoff Blog

Neo-Pagan Modern Thoughts On Society

Yesterday was the sales release of the new iPad 2. And thousands of people lined up at Apple stores, Walmarts, Targets, At&t stores, Verizon stores and Best Buy stores to get their hands on this new innovative technology.

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Image of a white iPad 2.Yesterday was the sales release of the new iPad 2. And thousands of people lined up at Apple stores, Walmarts, Targets, At&t stores, Verizon stores and Best Buy stores to get their hands on this new innovative technology.

This time around, I was not one of those store campers, plopping myself in line for days or hours prior to sales launch. I have faith that I will get one soon, but not in a rush as my original iPad is still wonderful and makes my life fulfilling enough already. Plus I don’t have a tent, and don’t want to hang out with a bunch of hoodlums at the mall for more than 5 minutes.

For those people watching the event unfold on Youtube or the news or someplace else, they are probably wondering: “What the heck is the big deal? Who cares!”

Well, those people have probably never held an Apple product or used one for a period of time. Let me tell you first time, Apple makes magically simple, beautiful, efficient products. Thats why they dominate the market now and this iPad 2 move puts them so firmly in the lead, that I seriously doubt anyone will be able to compete without coming out with something so original and new that it changes the face of technology forever.

Will that be Microsoft? Doubtful. Microsoft has been slowly sliding into the dingy dank musty pits of dead technology each year for a very long time. They lack the innovation, or the creativity that propels companies into the front. Microsoft is one of those tired old companies that have the internal motto “Well…thats how we have always done it. So thats the way we are going to keep doing it.” AKA death to a company! I have worked for companies with that same motto before. When you submit an original idea, and your boss tells you to fill out a form first, submit it for approval and then all you get is fear filled feedback like “We don’t do it like that here. We can’t do that, we never have done anything like that in the past. Oh no, thats not possible here. Let’s see what everyone else here thinks first. etc…”

The famously named Salamander mind. Closed. Content. Resting on its laurels. Non-innovative. Left brained to the utmost degree. A no-where zone ready to go down, not in flames, but in a flush of water. Flames would be too innovative and controversial.

So yes, for those entrepreneurs, that want to learn HOW to do it and do it right… watch Apple. Its rare that we get to see a company at the top of its game, and actively growing. Take notes. Learn. For our society and economy to move forward at all, we need more companies like Apple and less like Microsoft.

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